Mobile marketing isn’t the future of marketing; it’s the present, and already giving businesses a remarkable edge over competitors. According to Comscore, the number of users of mobile devices overtook users of desktop PCs in early 2013, and the number of users making the Email 2 SMS switch is increasing rapidly. Here we look at how mobile marketing differs from email marketing, and its benefits to businesses.
What is mobile marketing and the Email 2 SMS shift?
Mobile marketing used to consist solely of ads on websites. Now it is far more. Companies increasingly understand that customer interaction builds loyalty and sales. Mobile marketing uses a number of techniques and methods to reach out to Email 2 SMS customers, including:
You’ll see that ‘traditional’ marketing by email is now included within mobile marketing. That’s because of how customers use their mobile devices. Visit any shopping centre, sit in any restaurant, travel on public transport, and you’ll see a bunch of people glued to their mobile devices. You can see the real shift in customers moving from Email 2 SMS.
However, companies are finding that direct SMS messaging is producing results of which email marketing campaigns can only dream. Given a few facts about how people use their mobiles and smartphones, this won’t be surprising. And given the right information the email 2 SMS adoption process is easier than ever.
How mobile marketing beats email marketing
Have you ever noticed how your email inbox becomes overloaded with unread emails? That’s because an incredible 78% of all emails are never opened. Now think about how you treat text messages: research shows that only 2% of SMS messages are never read.
When you send an SMS message, it has a 98% chance of being opened and read.
Equally as relevant to marketers is the number of emails and texts received: your email marketing message is highly likely to get lost among the more than 1200 emails each of us receives every month. On SMS, your message is more easily read and retrieved against less than 200 other texts that buzz our mobile phones monthly.
When on the go, only a third of mobile phone users email on their devices. Three quarters of mobile-users text regularly.
Ramp your ROI with mobile marketing
Smart phones have changed the way people interact with each other and with businesses.
Emails have become today’s junk mail. We know that most emails we receive are spam, and consequently we ignore them.
Most text messages are opened within just a couple of minutes, and companies are learning new and innovative ways of using mobile marketing with direct SMS campaigns. Mobile marketing can be automated and targeted to customer profiles and demographics, with SMS messages read at the optimum time of the day. The result is higher sales, lower costs, and a better ROI.